LS2group provided strategic counsel on overall grand opening event strategy and community engagement, including assistance in the recruitment of community leaders to champion the property and participate in event activities. Thus, there was an elevated level of community interest and anticipation for opening day. Hard Rock had won the contract to build in the city after a highly competitive and well-publicized bidding process, and city leaders and residents had very high expectations. There was a lot at stake for both LS2group and the Hard Rock organization, as Sioux City residents had been following the construction progress of the hotel and casino for quite some time.
In partnership with Hard Rock leadership, our team exceeded all expectations for the grand opening event and established a precedent for excellence at all future grand openings. Thus, when it came time for Hard Rock Hotels and Casinos to plan its grand opening in Sioux City, they entrusted the full scope of public relations and event planning to LS2group. The organization is synonymous with high-end entertainment, first class gaming, and luxury amenities. The Hard Rock brand of casinos and hotels is well known across the globe.
